Digital Media Marketing with Generative AI Workshop

Workshop Duration

The Digital Media Marketing with Generative AI Workshop is designed for 24 hours of training.
The workshop combines digital marketing concepts with practical Generative AI tools. Students will learn how to create marketing content, social media strategies, creatives, videos, advertisements, email campaigns, and campaign reports using AI-assisted tools.

Target Audience

This workshop is suitable for:

• B.Com., BBA, MBA, and M.Com. students
• Freshers interested in Digital Marketing
• Aspiring Digital Marketers
• Students who want to learn AI-powered marketing skills
• Working professionals who want to upgrade their digital marketing knowledge

Prerequisites

Participants should have:

• Basic computer knowledge
• Familiarity with social media platforms such as Facebook, Instagram, LinkedIn, YouTube, and X
• Basic understanding of internet browsing and online tools
• No programming experience is required
• A laptop or desktop system with 8 GB RAM or above is compulsory

Workshop Approach

The workshop follows a practical learning approach:

• 20% theory-based learning
• 80% hands-on practical activities
• Real-world marketing examples and campaign tasks
• AI-assisted learning using Generative AI tools
• Individual and group-based practical assignments

Workshop Syllabus

Module 1: Fundamentals of Digital Marketing

Duration: 2 Hours
Students will learn the fundamentals of digital marketing, including marketing channels, customer journey, and the role of AI in marketing.
Practical Activity:
AI Persona Creation

Module 2: Prompt Engineering for Marketing

Duration: 2 Hours
Students will learn prompt-writing techniques and how to use AI tools for content optimization.
Practical Activity:
Advanced Prompt Writing for Marketing Content

Module 3: Content Marketing

Duration: 3 Hours
Students will learn how to create blogs, articles, landing pages, product descriptions, and marketing copy using Generative AI tools.
Practical Activity:
Generate Marketing Content Using AI

Module 4: Social Media Marketing

Duration: 3 Hours
Students will learn social media marketing strategies for Facebook, Instagram, LinkedIn, X, and YouTube. They will understand how to plan content and build a strong social media presence for a brand.
Practical Activity:
Create a Content Calendar and Social Media Strategy

Module 5: Canva AI and Creative Design

Duration: 2 Hours
Students will learn how to use Canva AI for poster design, banner design, branding, and social media creative development.
Practical Activity:
Create Social Media Creatives Using Canva AI

Module 6: Video Marketing Using AI

Duration: 2 Hours
Students will learn AI video editing, caption generation, AI voice-over, and promotional video creation.
Practical Activity:
Generate Promotional Videos Using AI Tools

Module 7: SEO and AI Tools

Duration: 2 Hours
Students will learn SEO basics, keyword research, and AI-based SEO optimization techniques for website and content improvement.
Practical Activity:
Optimize Website Content Using AI SEO Tools

Module 8: Google Ads and Meta Ads Overview

Duration: 2 Hours
Students will learn the basics of Google Ads and Meta Ads, including campaign structure, audience targeting, and AI-generated ad copy.
Practical Activity:
Create a Sample Advertisement Campaign

Module 9: Email Marketing and Chatbots

Duration: 2 Hours
Students will learn how to write promotional emails using AI, understand email automation tools, and explore chatbot basics for customer communication.
Practical Activity:
Design an Email Marketing Campaign

Module 10: Analytics and AI Insights

Duration: 2 Hours
Students will learn the basics of Google Analytics, campaign performance tracking, and AI-assisted reporting.
Practical Activity:
Perform AI-Based Campaign Analysis

Module 11: Final Project

Duration: 2 Hours
Students will create and present a complete brand marketing campaign by applying all the concepts learned during the workshop.
Practical Activity:
Brand Marketing Project and Campaign Presentation

Pricing Structure

The workshop duration is 24 hours.
The charges are calculated per candidate.
For an in-house workshop, the fee is Rs. 2,500 per candidate.
For an onsite workshop, the fee is Rs. 1,500 per candidate.
For example, if there are 40 students:
For an onsite workshop, the total fee will be 40 × Rs. 1,500 = Rs. 60,000.
For an in-house workshop, the total fee will be 40 × Rs. 2,500 = Rs. 1,00,000.

Batch Criteria

The minimum batch size is 40 students and the maximum batch size is 60 students.
If the batch size is below 40 students, the workshop charges will be calculated on an hourly basis.