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Website marketing means promoting a business website in order to bring in more visitors. These visitors should be people who are likely to purchase the business's services or products. More visitors means more opportunities to try to convince potential customers to buy.
- Easy navigation: People prefer websites that are easy to use and navigate.
- Trendy, intuitive design and user experience: Trendy web design elements can attract your target audience to your site. Beautiful and appealing designs enhance website content and establish a good reputation for your brand.
- Relevant, authoritative website content: Accurate content tailored to a specific audience establishes brand authority for businesses. content is a priority for most people, companies must understand what people want to watch or read to understand their intent.
- Product visuals and descriptions: Consumers think product and services visuals and descriptions are equally useful when they visit a company’s website. This indicates that consumers are looking for both attractive and informative content when browsing company websites. Businesses should make sure to remember that visuals are a key website feature that shouldn’t be ignored.
- Social media as an extension of the business website: Links to social media accounts are important for people browsing a company’s website. Especially for busy small businesses, social media may be a more convenient way to appeal to their audience than other website features more demanding of time.
- Company blog: When it comes to website content, people prefer product descriptions and visualizations over company blogs.