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Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.
Email marketers might consider investing in specialist software to automate, track and evaluate their emails. Granted, there may be a small overhead for sending thousands of emails at a time, but these costs are far lower than what you would expect to pay using other marketing channels.
Reach an already engaged audience:
The majority of businesses using the platform only send messages to those who have signed up to receive them. This can allow for much higher conversion rates as a business is only targeting those who already have an interest in their brand.
Deliver targeted messages:
Email marketers can go one step further though, by only sending emails to subscribers who meet certain criteria.
With a tempting call to action and a link straight to the checkout, email newsletters can drive sales like no other channel.
Easy to get started:
Many email marketing platforms, offer Drag & Drop Editors, which allow you to create stunning campaigns, quickly and easily.
Easy to measure:
It’s easy to see where you’re going wrong. Most email marketing software will allow you to track open, click-through and conversion rates, making it simple to spot how a campaign can be improved.
Easy to share:
Subscribers can forward brilliant deals and offers to their friends at the click of a button. There aren’t many other types of marketing that can be shared as easily as this.